Post 24 of 30, The four models with the 3 key areas…

Good Morning,

I love the Millionaire Real Estate Agent book by Gary Keller. I have probably read that book 10 times, and each time I read it, I seem to pick up 10 things that I missed before.
So…here is the best 2 minute summary that I can share with you…

Economic Model

1) Know the numbers that you must hit

2) Focus on getting appointments

3) Focus on Converting those appointments

Lead Generation Model

1) Prospect and or market daily

2) Set up a database and systematically market to it with a 8×8 (email, call, see) system or a 33 touch annual contact system

3) Focus on Seller Listings and Buyer Contracts taken

Budget Model

1) Lead with Revenue and always work on controlling your expenses

2) With all expenses, play red light( stop spending) and green light( continue spending) by holding all costs accountable to a return.

3) Stick to your budget. you can only control expenses…you cannot control revenue

Organizational Model

1) Once you have reached the point of doing all you can do, hire administrative help first!

2) Hire only talent by mastering the Recruit/Select process

3) Train and consult your talent so that they become productive, self managed individuals.

If you have a chance, please read the book again and again. The book is really a business book…and these 4 models can be utilized in any business.

Have a great day!


Glenn McQueenie
Keller Williams Referred Realty
Toronto, Ontario

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About Glenn McQueenie

Glenn is the Operating Principal of Keller Williams Referred Realty and Broker of Record of Keller Williams Referred Urban Realty in Toronto. His first office was launched in 2004 and has now grown to over 230 agents in 2 offices. Glenn's passion is teaching, coaching and mentoring agents to help them get more referrals from their Sphere of Influence, converting more leads and getting additional transactions from every listing you take. Glenn is also committed to helping people have careers worth having, business worth owning and lives worth living.
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