What Home Buyers really want from a Real Estate Agent

Good morning,

I was just reviewing some great research from The National Association Of Realtor’s “Home Buyer/Seller Profile 2011″. I encourage you to visit their site and buy the full report…but here are some interesting highlights:

What Buyers want from a Real Estate Agent?

55% -Help find the right home for them
13% -Help with price negotiations
12% -Help negotiate the other terms of the sale
7% -Show them what other comparables sold for
6% -Help with the paperwork
3% -Determine how much they can afford

How Buyers found their agent?

41% -were referred by a relative, friend or colleague
12% -Internet/Website
8% -met agent at public open house
6% -for sale sign
5% -were referred by another Realtor
4% -Relocation company
3% -contacted through prospecting efforts of Realtor

Most important factors when choosing an Real Estate Agent

30% -picked agent because they were honest and trustworthy
20% -reputation of agent
15% -agent was friend or family member
14% -knowledge of neighbourhood
13% -Agent was good listener and had a caring personality
3% -Agent’s association with particular firm

I hope you have gained some insight!

Have a great day,

Glenn McQueenie
Keller Williams Referred Realty
Toronto, Ontario

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About Glenn McQueenie

Glenn is the Operating Principal of Keller Williams Referred Realty and Broker of Record of Keller Williams Referred Urban Realty in Toronto. His first office was launched in 2004 and has now grown to over 230 agents in 2 offices. Glenn's passion is teaching, coaching and mentoring agents to help them get more referrals from their Sphere of Influence, converting more leads and getting additional transactions from every listing you take. Glenn is also committed to helping people have careers worth having, business worth owning and lives worth living.
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